With over 30 years of experience in international and national accounts, especially in mass consumer products. Proven ability in both creative and marketing areas. Seeking a creative position handling a group of accounts either regional or local in which creative development, strategic and planning involvement will be required.
Graduated in Marketing & Advertising
Digital Marketing Degree
Languages
Core Skills
Brand Strategy & Positioning
Languages: Spanish (Native), English (C2), Italian (B2)
Creative Direction & Storytelling
Integrated 360° Campaigns
Digital & Social Marketing (Meta, LinkedIn, SEO/SEM)
Content Strategy & Narrative Design
Stakeholder & Client
Leadership
Team Building & Mentoring
Innovation & AI-driven Creativity.
The Future Insurance & La Buena Compañía
(Florida, USA) | 2023–Present
Digital Marketing Manager
– Built and led the social & content strategy; increased qualified leads and reduced CPL through Meta/LinkedIn campaigns
– Directed website and CRO/SEO roadmap, delivering significant YoY organic growth.
– Managed a cross-functional creative/dev team, ensuring on-time delivery and performance metrics.
– Implemented analytics and reporting systems that improved executive decision-making speed.
Andromeda Ventures
(2020-2023)
Advertising & Communication Manager
– Led integrated launches for brands across paid/owned/earned media.
– Created a remote creative squad, reducing turnaround time and raising CTR on key campaigns.
– Oversaw brand governance and content systems for multi-market rollouts.
La Cofradía Publicidad
BBDO Venezuela
JMC-Y&R
FOOTE, CONE & BELDING
(2000 – 2004) Accounts handled: Chrysler, Empresas Polar (Polar Ice, Harina P.A.N., Mavesa, Toddy, Galera, Mazeite, Pastas Primor) Mitsubishi Motors(Signo, Lancer), Kraft (Trajinas, Sorbetitos), S.C. Jonson (Baygon, Carnu, Pride).
AWARDS:
Anda Awards: Chrysler (6 awards in different categories as promotion, humor, brand image, low budget), Harina P.A.N., Polar Ice (4 Awards including best commercial of the year), Rosal toilet paper, Toallín multi use.
Del Caribe Awards: Rosal toilet P.
ACHIEVEMENTS: As a part of a team and good creativity, during my years in FCB we brought the Agency from been the number 13th in the country to be the 3rd
ARS-DMB&B PUBLICIDAD C.A.
(1991 – 2000) Accounts handled: Toyota (Corolla, Célica, Dyna, Samurai, Starlet, Camry), Alfonso Rivas & Cia (Local cookie and cereal company), Phillips, URSS (Local shoe company), Lotto Quiz (lottery game), Selecto (Rum), Plumrose (Hams, comfitures), Banco Provincial, P&G (Ariel, soap).
AWARDS:
Anda Awards (the most important creative award in Venezuela): BBmix (Alfonzo Rivas), Toyota Corolla, Toyota Camry
NY Festival: Toyota Corolla
PEGASO PUBLICIDAD
(1989 – 1991) Accounts handled: Gupo Unión (Local group that involves a bank, financial society and insurance company), Hertz Car Rental, Laguna Mar (Beach Club).
GRUPO D PUBLICIDAD
Vida
Play
Mujeres y birras
media docena
My First Book
+39 351 573 1774
